The EMBRACE DYSLEXIA campaign seeks to debunk common misconceptions about dyslexia, encourage dyslexic people to embrace their learning differences and to call organisations to take greater action in helping dyslexics by working with DAS. 

The campaign was launched in Nov 2014 with a seminar and a dinner, with guest speaker Mr Thomas West, a world-renowned author of influential books on dyslexia.

In 2015, the EMBRACE DYSLEXIA campaign will see the launch of a book titled 'Embrace a Different Kind of Mind' which celebrates the stories of over 50 people with dyslexia, and how they overcome learning differences. There will also be a photo competition titled 'DASHUGS', which aims to raise awareness about dyslexia and how everyone can embrace learning differences and help make our society an inclusive one.